INFOGRAPHIC ‘HOW TO DESIGN A GROWTH’ - HOW MOBILE APPS WILL TRANSFORM E-COMMERCE in 2017 - CHINESE SUPER APP ‘WECHAT’ AND THEIR ‘MINI PROGRAMS’ - APPLE PAY COULD BE EXPANDING TO GERMANY AND ITALY - SAMSUNG TO UNVEIL MASSIVE GALAXY S8 HANDSET - CHINA STRUGGLING TO SUSTAIN DIGITAL HEALTH INITIATIVES
YOU’VE BUILT AN APP - NOW WHAT? (INFOGRAPHIC)
When devs create apps, it feels like that is the project. But once an app is built and released on an app store, it becomes obvious: creating the app was just the start of the journey. Developers are makers. They solve pains, entertain, enlighten, and enhance productivity. Building an app can be an exhilarating experience and the joys of shipping can linger for… about ten seconds. Then comes the question, “I’ve built an app, now what?”. Now comes the really exciting (and scary) stuff: getting that app in front of users who will find it useful, and making sure they keep coming back to your app on a regular basis.
Building strategies for user acquisition and retention are the two major tasks for dev teams after they have built an app. Acquisition is really about marketing (app store optimisation, paid & organic acquisition) and user retention is about marketing and the product working together (user experience, re-engagement and performance). Analytics helps understand exactly what is happening and how to keep building traction. From there, new possibilities can emerge that will help you grow your user community even stronger and help you identify novel ideas that may offer you a winning edge.
Check out the infographic here! - Source: VisionMobile, Mark Boyd, a short guide to developing a growth strategy for your app.
HOW MOBILE APPS WILL TRANSFORM E-COMMERCE IN 2017
Mobile is continuing to grow in importance for all business sectors, including e-commerce. Mobile apps are more popular than mobile websites and can provide businesses with more customer information compared to a website visit. Also, customers are more likely to remember and return to a mobile app which is more visible on a phone screen compared to an Internet browser’s bookmark.
CHINESE SUPER APP ‘WECHAT’ AND THEIR ‘MINI PROGRAMS’
In China there are 656 million smart phone users (twice the entire population in the US). Many of those 656 million smart phone users spend much of their time on a single app called WeChat. WeChat allows you to do everything from ordering delivery to paying for utilities. The company behind WeChat is Tencent. Tencent has chosen the 10th anniversary of iPhone to launch ‘mini programs’, an app platform within its popular instant messaging app WeChat that could challenge both Google’s Android and Apple’s iOS stores.
What are mini programs exactly?
Mini programs are a kind of app that doesn’t need to be downloaded or installed to be used. They realise the dream that apps can be accessible everywhere. Users just scan or search to open the app. They ‘use it then go,’ you needn’t worry did you install too many apps. Apps can be absolutely everywhere, you can use them anytime, but you don’t need to install anything. Essentially mini programs are light apps built within WeChat allowing for a user experience similar to native iOS or Android apps. Mini programs remove virtually all of the friction and inconvenience of native apps. They also offer significant benefits to Chinese programmers in terms of reducing the resources and time needed for development.
With mini programs WeChat has transitioned into China’s first device neutral mobile operating system. Yes, you read that correctly, WeChat today is effectively an OS to rival Android and iOS in the Chinese market. Source 1: Forbes, How Chinese Super App WeChat Plans To Lock Out Foreign App Stores In China - Source 2: Dune Lawrence’s article “Life in the people’s Republic of WeChat”
APPLE PAY COULD BE EXPANDING TO GERMANY AND ITALY
Speculation is swirling that Apple Pay will come to Italy and Germany after the company translated support pages on its website into both German and Italian. Source: TheStreet, Amanda Schiavo - read the full article here
SAMSUNG TO UNVEIL MASSIVE GALAXY S8 HANDSET
Samsung is about to release a version of the S8 with an even bigger screen than the Note 7. According to this leaked spec page, the S8+ will have a 6.2-inch curved screen. That’s about the size of a phone book. Source: Techcrunch, Matt Burns - read the full article here
CHINA STRUGGLING TO SUSTAIN DIGITAL HEALTH INITIATIVES
The health care IT sector appears to be booming in the U.S. with EHRs, medical apps, and artificial intelligence software like Watson that are popular with both clinicians and patients. But according to a report by Bloomberg, China’s hopes to cash in on online and digital health care platforms have yet to catch on. It appears that lack of data and too much regulation have forced the global economic titan to reconsider its strategy if companies hope to make money. Source: iMedicalApps - read the full article here.